The Win Intelligence Assessment. Why you lose opportunities you should win, with evidence.
A three-week diagnostic that scores your revenue capture operation across 12 metrics, against the largest independent dataset in proposal win intelligence. Fixed price, fixed timeline, and a written report you can action immediately.
3 spots. $12,500. Closes 31 May 2026.
or email contact@stargazy.io directly.
1,000+
Enterprise organizations benchmarked
51+
Vendors evaluated
12
Metrics scored
5
Categories of capability mapped
"[stargazy] helped us build a robust bid process and also supported the improvements of bid content. The impact on our business was immediate and extremely positive — including reaching preferred supplier stage for the two bids we did after the new process was introduced."
Sam Blyth — Chief Sales Officer, PebblePad
Most revenue leaders have a Closed Won Rate Gap. Few know how big it is.
The Closed Won Rate Gap is the distance between the rate at which your organization should be closing competitive deals and the rate at which it actually is.
Across 1,000 enterprise organizations benchmarked in the Win Intelligence Report, the gap is almost never about effort or talent. It is about how the operation chooses which deals to pursue, and how disciplined the buyer intelligence is once it does.
If your win rate has been flat for over a year and your software bill has tripled, the gap is not in your stack. It is in how your operation makes pursuit decisions.
The Win Intelligence Assessment
We benchmark your revenue capture operation against 1,000+ enterprise organizations across 12 metrics, score you on the Win Intelligence Maturity Model, and tell you exactly where the Closed Won Rate Gap is hiding in your operation.
Where you sit
See exactly how your operation compares to peers in your sector and revenue band. Percentile by metric. Sector cohort. The benchmark every CRO has been asked for in a board meeting and few have ever seen.
Where you could be
Your operation's position on the Win Intelligence Maturity Model and the practical path to the next stage.
How to get there
The top three changes that will close the largest portion of your Closed Won Rate Gap, with estimated revenue impact for each.
3 spots. $12,500. Closes 31 May 2026.
or email contact@stargazy.io directly.
The Win Intelligence Maturity Model
Four stages. Most enterprise organizations are stuck at Stage 2.
| Stage | What it sounds like internally | What the CFO sees |
|---|---|---|
| 1. Volume-Driven | "We pursue everything that qualifies." | High cost per pursuit. Win rate flat. |
| 2. Tool-Equipped | "We bought the AI." | Software bill rising. Win rate unchanged. |
| 3. Discipline-Applied | "We choose what we pursue." | Cost falling. Win rate rising. |
| 4. Win Intelligent | "We know why we win." | Forecast trust high. The Closed Won Rate Gap closed. |
The Win Intelligence Assessment scores your operation on the model, identifies the friction holding you in your current stage, and maps the highest-leverage path to the next.
We carry the outcome risk. Not you.
If the actions in your 90-day roadmap don't surface at least $100,000 in recoverable pipeline within 6 months of implementation, we refund the fee in full and keep working until they do.
Most consultancies tell you what's wrong, hand over the deck, and walk away. The Win Intelligence Assessment isn't worth its price unless you act on it and the actions return more than you paid. So that's the line we draw, and we put it in writing.
Who this is for
The Win Intelligence Assessment is built for revenue leaders who own the number on competitive deals and have authority to act on the findings.
You're a fit if…
- You're a CRO, CSO, VP Sales, Head of Revenue, Head of Proposals, or Head of Sales Enablement.
- Your organization does $10M+ in annual revenue.
- You pursue 30+ competitive bids per year.
- Your win rate has plateaued and you don't have a data-grounded explanation for why.
- You're considering significant proposal technology spend and want independent benchmarking before you sign.
- You've lost must-win deals to no-decision more often than you've lost them to a named competitor.
You're not a fit if…
- You're sub-$10M revenue without a dedicated capture function.
- You want a generic sales enablement audit that ignores procurement context.
The dataset behind the diagnostic
The Win Intelligence Assessment runs against the same dataset behind the 2026 Proposal & Bid Software Report, the largest independent benchmark of proposal and bid revenue published in 2026. The dataset spans 1,000 enterprise organizations, 51 vendors evaluated against 12 metrics across 5 categories of capability.
stargazy is the independent analyst publication for the proposal and bid software category. We don't sell software. The diagnostic you receive is research-grade work applied to your specific operation.
Who you'll be working with
Christina Carter, founder, stargazy
Christina is the founder of stargazy, the independent analyst publication for proposal and bid software. She hosts The stargazy Brief and led the editorial work behind the 2026 Proposal & Bid Software Report.
The Win Intelligence Assessment is not delivered by an associate or a junior consultant. Christina runs every founding cohort engagement personally.
Apply for one of three spots
Three founding spots. $12,500 each. The cohort closes 31 May 2026 and won't reopen at this price.
3 spots. $12,500. Closes 31 May 2026.
or email contact@stargazy.io directly.
What cohort applicants ask
How is this different from a McKinsey or Gartner engagement?
Different scope at a different price. A Big Four engagement on revenue capture starts at six figures and runs months. The Win Intelligence Assessment runs in ten working days at $12,500 for the founding cohort, because we already have the benchmark dataset and the framework. You're paying for the diagnostic. We've already done the data collection.
We're already implementing [vendor]. Is this still useful?
Especially then. The assessment tells you whether the vendor you're rolling out is the right answer to the diagnostic finding. Half the organisations we benchmark are buying tools that solve a problem they didn't actually have.
Why only three spots?
Founding clients shape the format. We deliver three engagements, gather the feedback that improves the methodology, then move to standard pricing. The next cohort runs at $20,000. The $12,500 rate doesn't return.
What data do you need from us?
Five recent competitive bids (won and lost), your current pipeline metrics, team structure, current tool stack, and a 60-minute intake call. That's the entire commitment from your side.
Who sees the data?
You. Findings are anonymised before any go into the benchmark dataset. Your name, your client names, and your deal values are never published.
Can my team join the findings call?
Yes. Most clients bring their proposal lead and a finance partner. The diagnostic is more useful when the people who'll act on it hear it firsthand.
How do you account for deals that end in no decision?
Most pursuit data treats no-decision as a soft loss. We treat it as the dominant loss mode. Recent JOLT Effect research puts 40 to 60 percent of qualified B2B opportunities ending in no-decision: the buyer didn't pick you, didn't pick a competitor, and didn't pick status quo by intention. They got stuck. The assessment scores your buyer intelligence capability against this directly: how well your operation decodes the consensus dynamics inside the buyer's organisation, where ambivalence enters the cycle, and which deal patterns predict no-decision before the loss lands on the dashboard.
What if we don't implement the recommendations?
That's the risk we carry. The guarantee says if your roadmap doesn't surface $100,000 in recoverable pipeline within six months, we refund and keep working. We don't disappear when the report ships.
Founding-cohort pricing: $12,500 fixed. The next cohort runs at $20,000.
All findings remain confidential. Your data, your client names, and your deal values are never published. Anonymized aggregate metrics may inform stargazy research, with no traceable path back to your organization.
Win Every Proposal Ltd, trading as stargazy. Contact: contact@stargazy.io.