Podcasts

How do proposal teams earn a seat with revenue leaders? GitHub's Betsy Matthies on the metrics, language and business reviews that get them there.

Iris Young's SLED market looked thin until one change took her from 24 qualified opportunities to 157. Where the revenue was hiding, and how to find more.

Neil Parekh of SiftHub demos an RFP platform that parses deadlines, required documents and SME routing straight out of the solicitation.

Tom Josephson of Braze on owning, prioritising, and measuring RFP responses when your solution consulting team has no bid function.

Philip De-Bodene on why federal evaluators score proposals rather than read them, and how to shred a solicitation to win.

Simon Cuthbert (founder, Arthurian Labs) on pre-RFP strategy, the five-question bid/no-bid framework, and buyer mapping

John Witt of Stotles on why winning bid teams use procurement data as leverage, qualify like a sales funnel, and win before the draft.

Jasper Cooper explains how to tell what's real end-to-end proposal software, and when to buy versus build it yourself.

Federal GovCon coach Lisa Shea Mundt explains why confidence ratings and the return of Orals are reshaping federal proposal strategy in 2026.

Greg Ellis on the dilution effect, the trust gap in proposal handovers, and what buyers really score beyond the RFP.

Kristina Nolan of HubSpot on reading buyer signal in RFPs, why no-go rate matters more than win rate, and the 80/30 AI gap proposal teams miss.

Matt Light explains how bid teams generating 35-50% of revenue can move from compliance functions to strategic growth engines with executive influence.