Ombud
Smarter RFPs. Faster Wins. Streamlined RevOps Excellence.
(5)
Ombud helps you win complex deals, without forcing your team to learn new software. With Ombuddy, reps, proposal pros, and SMEs can pull approved content straight into Word, Excel, or portals. It’s AI-powered automation that works where you already work. Built for RFPs, DDQs, and security questionnaires, Ombud streamlines answers, reduces errors, and keeps deals moving.
Features & Capabilities
Why Choose Us
Most proposal tools ask your team to learn a new system. Ombud doesn’t. With Ombuddy, reps, solution engineers, and other SMEs can pull approved content directly into Word, Excel, or even portals without toggling, retraining, & friction. It works where your team already works. Ombud brings the knowledge to the user, not the other way around. The result is faster answers, better adoption, and fewer dropped balls when the deal is on the line.
Customer Reviews & Ratings
What the reviewer liked
With Ombud’s browser assistant, our sales and solutions teams can access the bid library directly from an on-page chat on any web page. It takes just one click to ask a question and one more to insert the answer. That simplicity drives adoption, as does the assistant’s grasp of context and the confidence it gives users in the results. This is where the “Ombuddy” really shines - along with the control I have when configuring it. As the sole proposal professional at a scale-up tech company, I needed a platform I could set up quickly, manage content easily, and use to collaborate with colleagues outside the proposal function without needing to upskill them. Ombud fits this distributed model perfectly, letting me wear the many hats of a full proposal service, supported by technology that is evolving so quickly that the value I deliver to the business improves every month. The early stages of the RFP execution are now so fast - I can deliver a same-day 1st draft, which has transformed the proposal workflow. As Donald Norman would say, if it needs instructions, it hasn’t been designed right. Ombud is very easy to pick up, yet incredibly powerful. The customer success and implementation support we’ve had have been second to none - helping me get the very best out of the system in true partnership, tailored to our business and needs. The result is an effortless, valuable experience for the full spectrum of our end users.
What the reviewer thought could be improved
I'm looking forward to a new feature that will allow me to add directable multi-hop reasoning, giving a richer sense of the 'human touch' to the generated responses. Other key areas that were part of my initial vendor evaluation criteria (such as RFP evaluation / shredding) can be well served by other free tools (as blogged about in Stargazy) and don't necessarily need to be native to the execution tool.
Daniel Chambers
Beamery
Success Stories
Instructure
Instructure used Ombud to regionalize and reuse content, increasing proposal capacity by 200% and ensuring consistent, high-quality responses across global teams.
Anaplan
Anaplan leveraged Ombud’s content library to manage 250+ annual RFPs, DDQs, and security questionnaires, reusing 53% of responses and boosting curated content usage by 60%.
Rapid7
Rapid7 streamlined SOW creation with Ombud’s Presales OS, reducing preparation from hours to minutes while improving accuracy, collaboration, and customer satisfaction.
Pricing Plans
Contact for pricing
- Custom
Integration Ecosystem
Security & Compliance
Certifications
- ISO 27001
- PCI DSS
Compliance
- Third-party penetration tests
Supported Languages
Frequently Asked Questions
If I used Ombud before and it felt outdated, why should I look again now?
The old Ombud was known as a central repository. Useful, but not transformative. The new Ombud is built for live collaboration: sales, proposal, and SMEs working in one environment with AI doing the heavy lifting. If you tried Ombud years ago, you’ll find it’s an entirely different product now, like lighter, faster, and designed around win outcomes rather than document storage.
Does Ombud use real AI, or is it just another wrapper?
Real AI is the foundation, not a bolt-on. Ombud uses AI to parse complex RFPs, recommend the right content, and streamline collaboration across teams. It’s not “ChatGPT with a UI.” It’s a purpose-built engine trained on years of enterprise proposal workflows and designed to accelerate both response time and deal quality.
Can Ombud integrate with my current workflow (Slack, Salesforce, Teams, etc.)?
Yes. One of the biggest investments we made in the rebuild was opening up integrations. Ombud fits into your GTM stack, like Salesforce, Slack, Microsoft, Google Workspace,so your team works where they’re already comfortable, without duplicating effort.
What does the Ombud team experience look like now?
This is where we’ve seen one of the biggest shifts. SMEs get simple, contextual requests. Proposal managers have transparency into progress without chasing people. Sales sees faster turnaround and higher-quality outputs. Ombud went from “heavy library tool” to “collaboration layer everyone actually uses.”
How quickly can new users ramp up with Ombud?
Ombud is intuitive—teams report productivity gains within weeks, not months—thanks to built-in OmMatch and content reuse logic.
Does Ombud support security questionnaires like SIG, CAIQ, ARIBA?**
Yes, platform supports bulk import and auto‑response for these standardized formats, plus custom DDQs, with analytics to flag gaps in security posture.
How is Ombud different now from the ‘legacy’ version I remember?
The legacy perception was “a static library tool.” The reality now is very different. Ombud evolved into a dynamic collaboration hub where AI surfaces the right content, SMEs can contribute in real time, and leadership gets visibility into pipeline and win data. Instead of being another knowledge repository, Ombud is built for live collaboration and measurable outcomes like speed, accuracy, and win rates.
Can I export to different output formats with Ombud?
Absolutely. Document outputs include branded Word, Excel, PDF, or a live web portal with embedded media and engagement analytics.
Isn’t Ombud one of the older proposal tools? What’s changed?
You’re right, Ombud has been around longer than many of today’s AI-native tools. That’s an advantage, not a drawback. __The product has been completely rebuilt from the ground up to handle the complexity of modern proposal workflows:__ seamless integrations, AI-driven analysis, and a flexible content model that scales with enterprise teams. This isn't an AI add-on; it's a total re-do. Think of it as Ombud 2.0, with the depth and maturity of a veteran platform, but redesigned for today’s GTM velocity.
How does Ombud help me win more deals, not just store content?
Every feature is designed with win outcomes in mind. AI accelerates response time so you hit deadlines. Collaboration tools pull better answers from SMEs. Leadership visibility means you know which deals are at risk and why. Ombud isn’t just a place to park content; it’s a system for increasing win rates at scale.