AI assistants that automate RFPs, proposals and pre-sales work for revenue teams
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Ombud is an enterprise revenue operations platform. Two AI assistants, called Ombuddies, do the work: Sales Engineering Ombuddy handles solution mapping and pre-sales technical tasks, and Response Management Ombuddy handles RFPs, proposals, security questionnaires and client presentations. Both pull approved content straight into Word, Excel or a client portal, using a self-curating content library rather than asking reps to learn new software.




Ombud started as an RFP tool and has repositioned around orchestrated revenue operations, so response management is one use case inside a wider platform rather than the whole product. Its OmMatch engine recommends reused content automatically, and the enterprise customer base (UKG, Rapid7, Anaplan, Sage) gives it a depth of content history that newer AI-native RFP tools have not yet built.
With Ombud’s browser assistant, our sales and solutions teams can access the bid library directly from an on-page chat on any web page. It takes just one click to ask a question and one more to insert the answer. That simplicity drives adoption, as does the assistant’s grasp of context and the confidence it gives users in the results. This is where the “Ombuddy” really shines - along with the control I have when configuring it. As the sole proposal professional at a scale-up tech company, I needed a platform I could set up quickly, manage content easily, and use to collaborate with colleagues outside the proposal function without needing to upskill them. Ombud fits this distributed model perfectly, letting me wear the many hats of a full proposal service, supported by technology that is evolving so quickly that the value I deliver to the business improves every month. The early stages of the RFP execution are now so fast - I can deliver a same-day 1st draft, which has transformed the proposal workflow. As Donald Norman would say, if it needs instructions, it hasn’t been designed right. Ombud is very easy to pick up, yet incredibly powerful. The customer success and implementation support we’ve had have been second to none - helping me get the very best out of the system in true partnership, tailored to our business and needs. The result is an effortless, valuable experience for the full spectrum of our end users.
I'm looking forward to a new feature that will allow me to add directable multi-hop reasoning, giving a richer sense of the 'human touch' to the generated responses. Other key areas that were part of my initial vendor evaluation criteria (such as RFP evaluation / shredding) can be well served by other free tools (as blogged about in Stargazy) and don't necessarily need to be native to the execution tool.
Daniel Chambers
Beamery
Instructure
Instructure used Ombud to regionalize and reuse content, increasing proposal capacity by 200% and ensuring consistent, high-quality responses across global teams.
Anaplan
Anaplan leveraged Ombud’s content library to manage 250+ annual RFPs, DDQs, and security questionnaires, reusing 53% of responses and boosting curated content usage by 60%.
Rapid7
Rapid7 streamlined SOW creation with Ombud’s Presales OS, reducing preparation from hours to minutes while improving accuracy, collaboration, and customer satisfaction.
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Ombud is a revenue operations platform. RFP and proposal response, handled by the Response Management Ombuddy, is one use case inside that platform rather than the core product.
Ombud ships two Ombuddies. The Sales Engineering Ombuddy handles solution mapping, pre-sales technical assessments and demo scripts. The Response Management Ombuddy handles RFPs, proposals, security questionnaires and client presentations, pulling approved content into Word, Excel or a client portal.
Yes. The Response Management Ombuddy supports bulk import and automated response for standardized security questionnaire formats, including SIG and CAIQ, alongside RFPs and DDQs.
Ombud's customers are enterprise accounts.