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Ombud

AI assistants that automate RFPs, proposals and pre-sales work for revenue teams

(5)

B2B CommercialFor EnterprisesBanking & Financial ServicesCybersecurityIT Management ConsultingProfessional ServicesSoftware & TechnologyTelecom & Media

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Ombud is an enterprise revenue operations platform. Two AI assistants, called Ombuddies, do the work: Sales Engineering Ombuddy handles solution mapping and pre-sales technical tasks, and Response Management Ombuddy handles RFPs, proposals, security questionnaires and client presentations. Both pull approved content straight into Word, Excel or a client portal, using a self-curating content library rather than asking reps to learn new software.

Features & Capabilities

Capture: RFP Identification
Qualification: Automated Analysis of Gaps
Qualification: Compliance Matrix Capabilities
Planning & Storyboarding: Project Effort Estimation
Authoring & Response: Automated Outline Generation
Authoring & Response: Automated Response
Authoring & Response: Automated Tone Tuning
Authoring & Response: Automated Win Theme Suggestions
Authoring & Response: Case Study Automation
Authoring & Response: Conflict Detection
Authoring & Response: In-portal Response
Authoring & Response: Multi-format RFP Import + Response (PDF, Excel, Word)
Authoring & Response: Response Assignments (not automated)
Authoring & Response: Role-based Task Assignment
Authoring & Response: Version Control
Collaboration & Workflow: Assignment Notifications
Collaboration & Workflow: Workflow Setup
Collaboration & Workflow: Commenting Capabilities
Review & Compliance: Automated Compliance Check
Review & Compliance: Automated Review
Project Tracking: Project Status
Interactive AI: RFP & Content Chat
Interactive AI: Specialized AI Agents
Analytics & Insights: AI Response Productivity
Analytics & Insights: Deadline Tracking
Analytics & Insights: Past Win/Loss Rate Insights
Analytics & Insights: Team Member Response Progress
Analytics & Insights: Win/Loss Reporting Metrics
Knowledge & Content Management: Auto Merge Duplicates + Update Old Answers
Knowledge & Content Management: Content Library Management
Knowledge & Content Management: Role‑based Permissions
Integrations: BI & Analytics Tools
Integrations: Content Libraries
Integrations: CRMs

Why Choose Us

Ombud started as an RFP tool and has repositioned around orchestrated revenue operations, so response management is one use case inside a wider platform rather than the whole product. Its OmMatch engine recommends reused content automatically, and the enterprise customer base (UKG, Rapid7, Anaplan, Sage) gives it a depth of content history that newer AI-native RFP tools have not yet built.

Customer Reviews & Ratings

What the reviewer liked

With Ombud’s browser assistant, our sales and solutions teams can access the bid library directly from an on-page chat on any web page. It takes just one click to ask a question and one more to insert the answer. That simplicity drives adoption, as does the assistant’s grasp of context and the confidence it gives users in the results. This is where the “Ombuddy” really shines - along with the control I have when configuring it. As the sole proposal professional at a scale-up tech company, I needed a platform I could set up quickly, manage content easily, and use to collaborate with colleagues outside the proposal function without needing to upskill them. Ombud fits this distributed model perfectly, letting me wear the many hats of a full proposal service, supported by technology that is evolving so quickly that the value I deliver to the business improves every month. The early stages of the RFP execution are now so fast - I can deliver a same-day 1st draft, which has transformed the proposal workflow. As Donald Norman would say, if it needs instructions, it hasn’t been designed right. Ombud is very easy to pick up, yet incredibly powerful. The customer success and implementation support we’ve had have been second to none - helping me get the very best out of the system in true partnership, tailored to our business and needs. The result is an effortless, valuable experience for the full spectrum of our end users.

What the reviewer thought could be improved

I'm looking forward to a new feature that will allow me to add directable multi-hop reasoning, giving a richer sense of the 'human touch' to the generated responses. Other key areas that were part of my initial vendor evaluation criteria (such as RFP evaluation / shredding) can be well served by other free tools (as blogged about in Stargazy) and don't necessarily need to be native to the execution tool.

Rating
★★★★★
5/5

Daniel Chambers

Beamery

Success Stories

Scaling Proposal Capacity by 200%

Instructure

Instructure used Ombud to regionalize and reuse content, increasing proposal capacity by 200% and ensuring consistent, high-quality responses across global teams.

Handling 250+ Requests with Consistency

Anaplan

Anaplan leveraged Ombud’s content library to manage 250+ annual RFPs, DDQs, and security questionnaires, reusing 53% of responses and boosting curated content usage by 60%.

Cutting SOW Creation Time to Minutes

Rapid7

Rapid7 streamlined SOW creation with Ombud’s Presales OS, reducing preparation from hours to minutes while improving accuracy, collaboration, and customer satisfaction.

Pricing Plans

Custom Pricing

Contact for pricing

  • Custom

Integration Ecosystem

Google WorkspaceHubSpotMicrosoft 365Open APISalesforce

Security & Compliance

Certifications

  • ISO 27001
  • PCI DSS

Compliance

  • Third-party penetration tests

Supported Languages

English

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Frequently Asked Questions

Is Ombud an RFP tool or a revenue operations platform?

Ombud is a revenue operations platform. RFP and proposal response, handled by the Response Management Ombuddy, is one use case inside that platform rather than the core product.


What does Ombud's Ombuddy AI assistant do?

Ombud ships two Ombuddies. The Sales Engineering Ombuddy handles solution mapping, pre-sales technical assessments and demo scripts. The Response Management Ombuddy handles RFPs, proposals, security questionnaires and client presentations, pulling approved content into Word, Excel or a client portal.


Does Ombud automate security questionnaires like SIG and CAIQ?

Yes. The Response Management Ombuddy supports bulk import and automated response for standardized security questionnaire formats, including SIG and CAIQ, alongside RFPs and DDQs.


Who is Ombud built for?

Ombud's customers are enterprise accounts.